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Work with me
If you are ready for the next step in your leadership journey beyond the status quo, here are a few ways I can help:
My Story
What if Customer Experience could become your most powerful growth engine?
As Managing Director of a NZ top 25% service business, I lead Reframr's high-performing team on a mission to shift the status quo of business towards excellence grounded in people, purpose, and performance.
We partner with leaders and organisations who are done with guesswork and overwhelm and want a clear roadmap towards sustainable and measurable growth and impact. Focussed on customer retention, acquisition and strategic clarity, our proprietary Clarity Roadmap Sprint™ helps organisations across sectors and industries define their strategic north star, declutter their product roadmaps and align and energise cross-functional teams on business critical initiatives.
Recognised globally as an authority on Customer Experience strategy, I judge the Auckland Business Awards for Customer Excellence, deliver keynotes at select events and advise product and marketing leaders growing the CX mandate in their organisations.
Over the past decade, I have built New Zealand's largest community of customer experience professionals, helping CX evolve from an emerging practice with no formal in-house customer experience functions to a recognised industry in New Zealand with teams of 50+ practitioners now present across Aotearoa's largest organisations.
Curious what we can do together? Let's talk.
My public talks and interviews
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Perspectives for leadership beyond the status quo












